San Pellegrino
San Pellegrino is the world-renowned mineral water brand with deep roots in fine dining and global gastronomy. San Pellegrino was seeking a consistent, high-end content partner to continuously highlight their long-standing collaborations within the hospitality industry.
Deliverables
Strategy Pre Production, Filming, Video Editing, GFX for video, Retrospective on partnership
The results say it all
60k+ views
on a three-part video series
1
Where they started
San Pellegrino came to me facing a significant internal hurdle: their current content pipeline was plagued by slow, frustrating, legal reviews - often taking weeks and requiring complete creative overhauls. They needed a partner who could manage creative ideation, sensitive chef coordination, and production execution, all while possessing the foresight to design concepts that were on-brand for legal compliance from the first draft. Without this streamlined process, San Pellegrino risked damaging relationships with high-profile chefs and failing to capitalize on their marketing momentum.
2
Strategy
I successfully integrated as their dedicated Creative and Production Lead, taking full ownership of the video series. The strategy centered on developing a creative series that performs well on social but follows San Pellegrino's legally-informed creative framework upfront. This allowed me to execute a consistent, on-brand content series with minimal time involvement from the San Pellegrino internal team. By managing all chef and production logistics, my process moved San Pellegrino from being a stressed operational partner to a sign-off authority.
3
Results
We successfully executed five distinct, high-quality video collaborations with top chefs in 2025, reinforcing San Pellegrino’s vital role in hospitality. Most importantly, the streamlined process dramatically reduced friction. San Pellegrino's internal teams gained confidence in the content, and the series achieved a combined organic viewership of over 200K, all while successfully moving projects through legal and approval stages with unprecedented speed.
The results say it all
60k+ views
on a three-part video series
San Pellegrino
San Pellegrino is the world-renowned mineral water brand with deep roots in fine dining and global gastronomy. San Pellegrino was seeking a consistent, high-end content partner to continuously highlight their long-standing collaborations within the hospitality industry.
Deliverables
Strategy Pre Production, Filming, Video Editing, GFX for video, Retrospective on partnership
1
Where they started
San Pellegrino came to me facing a significant internal hurdle: their current content pipeline was plagued by slow, frustrating, legal reviews - often taking weeks and requiring complete creative overhauls. They needed a partner who could manage creative ideation, sensitive chef coordination, and production execution, all while possessing the foresight to design concepts that were on-brand for legal compliance from the first draft. Without this streamlined process, San Pellegrino risked damaging relationships with high-profile chefs and failing to capitalize on their marketing momentum.
2
Strategy
I successfully integrated as their dedicated Creative and Production Lead, taking full ownership of the video series. The strategy centered on developing a creative series that performs well on social but follows San Pellegrino's legally-informed creative framework upfront. This allowed me to execute a consistent, on-brand content series with minimal time involvement from the San Pellegrino internal team. By managing all chef and production logistics, my process moved San Pellegrino from being a stressed operational partner to a sign-off authority.
3
Results
We successfully executed five distinct, high-quality video collaborations with top chefs in 2025, reinforcing San Pellegrino’s vital role in hospitality. Most importantly, the streamlined process dramatically reduced friction. San Pellegrino's internal teams gained confidence in the content, and the series achieved a combined organic viewership of over 200K, all while successfully moving projects through legal and approval stages with unprecedented speed.
The gallery
What the client is saying
“Working with Natalie truly changed the game for restaurants in New York City. Through her expertise in content creation, digital media, and data analysis, our business went from having almost no online presence to becoming a genuine institution in this city.”
—Renata Ameni, Birdee Bakery + Kent Hospitality
