S.Pellegrino
S.Pellegrino needed a dedicated content partner to bring their chef collaborations to life - consistently, at the highest level, and fast enough to keep pace with their hospitality calendar.
Deliverables
Strategy Pre Production, Filming, Video Editing, GFX for video, Retrospective on partnership
The results say it all
150k+ views
on a 5-part video series
1
Where they started
S.Pellegrino came to me facing a significant internal hurdle: their current content pipeline was plagued by slow, frustrating, legal reviews - often taking weeks and requiring complete creative overhauls. They needed a partner who could manage creative ideation, sensitive chef coordination, and production execution, all while possessing the foresight to design concepts that were on-brand for legal compliance from the first draft.
2
Strategy
I came in as their dedicated Creative and Production Lead, taking full ownership of the video series. The strategy centered on developing a creative series that performs well on social but follows S.Pellegrino's legally-informed creative framework upfront. This allowed me to execute a consistent, on-brand content series with minimal time involvement from the S.Pellegrino internal team. By managing all chef and production logistics, my process moved S.Pellegrino from being a stressed operational partner to a sign-off authority.
3
Results
We executed five distinct, high-quality video collaborations with top chefs in 2025, reinforcing S.Pellegrino’s vital role in hospitality. Most importantly, the streamlined process dramatically reduced friction. S.Pellegrino's internal teams gained confidence in the content, and the series achieved a combined organic viewership of over 200K, all while successfully moving projects through legal and approval stages.
The results say it all
150k+ views
on a 5-part video series
S.Pellegrino
S.Pellegrino needed a dedicated content partner to bring their chef collaborations to life - consistently, at the highest level, and fast enough to keep pace with their hospitality calendar.
Deliverables
Strategy Pre Production, Filming, Video Editing, GFX for video, Retrospective on partnership
1
Where they started
S.Pellegrino came to me facing a significant internal hurdle: their current content pipeline was plagued by slow, frustrating, legal reviews - often taking weeks and requiring complete creative overhauls. They needed a partner who could manage creative ideation, sensitive chef coordination, and production execution, all while possessing the foresight to design concepts that were on-brand for legal compliance from the first draft.
2
Strategy
I came in as their dedicated Creative and Production Lead, taking full ownership of the video series. The strategy centered on developing a creative series that performs well on social but follows S.Pellegrino's legally-informed creative framework upfront. This allowed me to execute a consistent, on-brand content series with minimal time involvement from the S.Pellegrino internal team. By managing all chef and production logistics, my process moved S.Pellegrino from being a stressed operational partner to a sign-off authority.
3
Results
We executed five distinct, high-quality video collaborations with top chefs in 2025, reinforcing S.Pellegrino’s vital role in hospitality. Most importantly, the streamlined process dramatically reduced friction. S.Pellegrino's internal teams gained confidence in the content, and the series achieved a combined organic viewership of over 200K, all while successfully moving projects through legal and approval stages.
The gallery
What the client is saying
“Working with Natalie truly changed the game for restaurants in New York City. Through her expertise in content creation, digital media, and data analysis, our business went from having almost no online presence to becoming a genuine institution in this city.”
—Renata Ameni, Birdee Bakery + Kent Hospitality
